In today’s market, it is a real challenge to stand out from the pack. With many companies offering similar products and services, you want to make sure that you are capturing customers’ attention.
There are some incredibly easy ways to help your business rise above the rest. It takes a little effort, and a moment of your time to stop and consider how you can refine what you are already doing. Here’s four to think about:
1. Have an amazing customer service.. Warm, Friendly and Genuine :)
No matter what innovation is just around the corner, and no matter what technology you have at your fingertips, outstanding customer service will always be the one thing that sets your business apart from your competitors. It puzzles me how this is often a element that is lacking in most businesses who are struggling to move forward, and yet it is such a simple practice to adhere to.
Speak well and with manners.
Listen to complaints and strive to rectify the issue, fast.
Return phone calls and emails as promptly as possible.
When you cannot deliver, be honest and explain yourself clearly.
Consider the needs of your customer and go above and beyond to deliver what they require as far as is humanly possible.
The main principle here is treat your customer the way you would want to be treated.
A principle of going “above and beyond” is a sure way to keep your customers coming back for more. And in-between visits they will do your marketing for you – raving to all of their friends and family.
2. Market yourself in a way that is honest .. Do your best with what you have.
Consumers increasingly expect honest branding, meaning the company values are accurately represented in marketing and the ways in which the brand interacts with the world.
Marketing trends come and go, but honesty is here to stay. Your employees and customers alike expect you to stand by the core values you promote in your marketing. It’s not enough to have a set of beliefs, your executive team and managers need to stand by them—even when times are tough. Use these strategies to integrate honest branding into your marketing and develop a deeper and stronger connection with your audience and customers.
3. Keep up to date with the latest trends
To stay ahead of the competition, it’s important to keep up with the latest trends. Make sure you’re aware of what’s popular in your industry and find ways to incorporate those trends into your business. You’ll stand out from the crowd and attract new customers.
4. Final impressions are just as important as first impressions
It costs five times as much to attract a new customer, than to keep an existing one.
Most business owners understand the importance of making a good first impression. It is essential in the first step of a sales process to hook your customer and wow them. Following that, the process by which you draw them in comes back to the consistency of your business marketing during the customer journey.
Often overlooked, however, is the last impression you give to your customer as they are walking out the door. This is a massive misdemeanor on your part as shows you have disregarded the opportunity for return custom. What you do at that very last point of contact with the customer will determine three things:
How well they remember your business for days, months and years after their experience with you
Whether they will return to your business/website again, and continue to engage with your business through social media, email marketing etc.
What they will say about your business upon returning home from your store, property, or after they have logged out of your ecommerce site.
Customer acquisition is often a much greater cost for your business than customer retention. Leave a lasting memory. Wow them on the way in and then overwhelm them on the way out. Simple yet powerful.
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